The Spanish hotel chain Soho Boutique Hotels has turned Morocco into a key destination for its international expansion. Its general director for Morocco, Tarik Hantout, has announced an ambitious plan that includes the opening of two new establishments per year and an annual investment of 30 million euros until 2030. This commitment is based on a mixed financing model, combining equity and partnerships with real estate groups and investors.

In this dynamic, Soho Boutique Hotels aims to value the richness of Moroccan heritage through establishments that reflect the local cultural identity. The group collaborates with the Moroccan National Tourism Office (ONMT) and the Ministry of Tourism to position Morocco as a must-visit tourist destination while providing an authentic and immersive experience for visitors.

The development of Soho Boutique Hotels in Morocco also involves training. A higher tourism academy will be established in collaboration with the ONMT and specialized schools to ensure the skills development of future employees. An annual budget of 5 million dirhams will be allocated to this program, which will train approximately 250 employees per year in Morocco and Spain, with the aim of integrating them into the new establishments.

Among the highlighted projects, the chain plans to open a luxury complex in Tangier, as well as new establishments in Casablanca, Rabat, and Marrakech. Soho Boutique Hotels also commits to applying in Morocco the ecological standards that have earned it six environmental certifications in Spain, thus fully integrating sustainability into its expansion process.

With this development strategy, Soho Boutique Hotels confirms its ambition to strengthen its presence in Morocco and establish a hotel model that combines luxury, culture, and environmental responsibility.

Source of the article: medias24