Les Impériales Week 2025 will soon take place in Casablanca. This edition introduces several innovations, including an extended week-long format and a theme tailored to the major transformations in the creative industries. Explanations from Anouar Sabri, president of the association "Les Impériales."

This year, Les Impériales, scheduled from January 27 to February 2, marks a turning point. Extended to a full week, the event presents itself as a space for exploration and innovation, reflecting the profound transformations taking place in Morocco.

A turning point

For Anouar Sabri, president of the Les Impériales association, this edition marks a turning point. “This new edition is under the banner of change, starting with its theme. Through our debates and workshops, we have observed a real transformation, whether in the daily lives of Moroccans, the economy, or our industry,” he explains.

He also emphasizes that Les Impériales Week 2025 is not just an event but a movement. “This enriched format includes thematic plenaries, workshops, masterclasses, and celebrations such as the ‘Les Étoiles’ awards ceremony and tributes to industry figures. These activities aim to provide a platform where professionals, leaders, and talents can engage in dialogue, learn, and draw inspiration,” the expert adds.

An innovative theme

The 2025 edition is structured around three fundamental pillars: Business, People, and Technology. According to Sabri, these pillars reflect the structural transformations in the fields of communication and marketing. “We are living in a time when traditional models must be rethought in the face of technological changes, evolving consumer expectations, and the growing importance of human capital,” he emphasizes.

This transformation also represents a reflection on Morocco's positioning in the international context. For Sabri, “it is essential for industry professions to reinvent themselves to align with these challenges while producing content that is relevant to the local market.”

A collaborative dynamic

Beyond the event, Les Impériales embraces a sustainable and inclusive approach. The website redesign, thematic clubs, and the launch of the prospective study "Morocco 2035" are examples of this ambition. The goal is clear: to provide a collaborative platform for analyzing emerging trends and helping professionals anticipate future transformations.

Among the key moments is the creation of a white paper based on the debates and workshops held throughout the event. “This document, designed as a barometer, will guide the industry in its evolution, drawing on the recommendations of Morocco’s New Development Model and public policies,” explains Sabri.

With a rich and diverse program, Les Impériales Week 2025 invites professionals to reflect together, challenge themselves, and envision the future. In Sabri's words: “We are redefining the future of our industries. This transformation is a manifesto to collaborate, learn, and innovate together.”

Article source: lobservateur