GITEX AFRICA Morocco has reached its maximum capacity of exhibitors. Its visitors will have many options and will find it difficult to see everything in two days. But beyond the form, the content will be there

For its second edition, which will take place from May 29 to 31, 2024 in Marrakech, Gitex Africa Morocco 2024 experiences a spectacular expansion. The event has nearly doubled in size compared to its debut, with its 21 pavilions set to host over 1,400 international exhibiting companies, marking a 70% increase. 'This growth reflects the growing interest in the African technology market and Gitex's commitment to promoting innovation on the continent,' explains Trixie LohMirmand, CEO of KAOUN International, the organizing company of the Salon

Another indicator of the great success of Gitex Africa North Star Africa even before its start is the platform dedicated to startups, which will showcase over 700 startups among the most innovative in the world, from 45 countries, including 200 from Morocco. The goal is to 'boost investment in a dynamic startup ecosystem, with fundraising projections reaching $10 billion in venture capital by 2025,' details the tireless LohMirmand

On the eve of the start of Gitex Africa Morocco 2024, this key figure of the event met with investors (mostly American) gathered on May 27 and 28 in the ochre city, at the initiative of the US Embassy in Rabat and Prosper Africa. She made a very clear call: 'Believe in Africa as GITEX did.' Her audience of the day will be part of the wide audience of the Salon, which is preparing to welcome about 350 international investors with the aim of 'building a bridge between African innovators and global markets'

Artificial Intelligence in the spotlight

Artificial Intelligence will be at the heart of Gitex Africa 2024, with discussions focused on its potential to transform the African economy. According to Trixie Lohmermand, the rise of this algorithmic revolution could attract 1.2 trillion dollars to the African economy by 2030, increasing the continent's GDP by 5.6%. 'The capabilities of AI to revolutionize various sectors are fascinating, but they require close collaboration with government officials to ensure responsible and ethical AI,' she emphasized during the official event presentation in Rabat

For AI to thrive in Africa, it is crucial to invest in infrastructure, especially in computing capacity. Without these investments, the African ecosystem will not be able to advance. Access to financing, especially through venture capital funds, is also essential to support this technological growth," she emphasized

An evolving ecosystem

Africa, with its young and dynamic population, possesses an immense reservoir of talent. ‘However, these young innovators need to connect with the rest of the world, access financing, technology, and knowledge to fully integrate into the global business ecosystem’, explains Trixie LohMirmand. Gitex Africa plays a crucial role in offering opportunities for global connection and cooperation. The expo allows young innovators to interact with experts, investors, and government officials to develop their products and advance the necessary regulations for their success. ‘This connectivity is essential to prevent Africa from falling behind in the global digital transformation’, insists LohMirmand.

The source of the article is l'observateur