The transformation of the global labor market has taken an important turn with the arrival of artificial intelligence. This technological force not only influences the way companies operate, but also redefines their future projections.

The transformation of the global labor market is undergoing an unprecedented revolution with the emergence of artificial intelligence (AI). Comparable to the advent of the steam engine or electricity, this technological force is profoundly transforming the way businesses operate today. At the center of this metamorphosis is Salesforce, a company widely recognized for its cloud solutions, which recently revealed data from a future study conducted by the International Data Corporation (IDC).

The numbers are impressive: thanks to AI, the Salesforce Economy should generate more than $2.02 trillion in additional revenue and create 11.6 million new jobs by 2028.

From predictive AI to generative AI

While previous analyzes focused primarily on the impact of cloud solutions, guidance has evolved to encompass the growing influence of AI on the economy. In 2021, Salesforce and its ecosystem were projected to create 9.3 million jobs and $1.563 billion in revenue by 2026. However, the deep integration of AI has raised these numbers to unprecedented heights. Since 2014, Salesforce has been innovating with predictive AI. Today, the company is embarking on the second phase of this revolution with generative AI, a technology that, according to a Salesforce representative, aims to not only "predict the future, but create it."

The real impact of AI is evident, especially with Salesforce's Einstein platform generating nearly 100 billion predictions every week, revolutionizing operations in sales and marketing. In Sales Cloud, AI allows professionals to automatically generate personalized emails, improving efficiency and reducing errors. For some, this means acquiring new skills to navigate an increasingly automated world. For others, it could mean a complete career change.

Challenges to overcome

However, this transformation does not come without its challenges. The Salesforce study highlights several concerns businesses face when adopting AI. A shortage of talent, especially “data engineers” and AI experts, is a major obstacle, cited by 35% of respondents. Who is responsible if the AI makes a wrong decision? Governance, data reliability, and associated costs are other major concerns hindering widespread adoption of this technology. Artificial intelligence is firmly rooted in today's landscape and its influence is growing exponentially. Companies that effectively incorporate this technology will be among those that dominate the current and future economy. Despite these advances, caution is required due to the challenges inherent in its adoption.

Governments, educational institutions and the private sector must collaborate to ensure responsible use of AI that benefits all of society. In conclusion, although the future is always uncertain, one thing is certain: with AI playing an increasingly important role in our economy and society, we are at the beginning of a new era of innovation and growth. Only companies and societies that recognize and embrace this potential will be able to truly reap its benefits.

Article source: finances news