• Blended, interactive videos, immersive learning or even phygital learning, digital training is constantly renewed in terms of new uses.
• Training in personal development or soft skills continues to be the most popular among companies.
With the health crisis, a true digital learning movement has taken hold since last year. Companies are busy implementing online training offerings for their remote employees.
Remote management, new digital environment and development of collaborative tools… Evidently, e-learning and distance training have been able to meet the needs of agility and responsiveness of players in training.
Obviously, blended learning is now the favorite trend of many companies. “If in-person training continues to be the majority to this day, the limitations linked to the health crisis are benefiting distance learning, which is on the rise. And this trend is going to last,” says Mohamed Tazi, CEO of LMS Formation. Highly affected by the crisis, training organizations also plan to modify their economic model in this direction.
Ghita Benboujida, director of innovation and digital at LMS Formation, highlights in this capacity that “digital training represents more than 30% within the firm. A trend that is increasingly confirmed. Currently, we have a catalog of more than 8,000 training content from more than 30 international publishers. Demand has also increased in recent months as certain training remains a priority for companies. Today, the expression of a need for remote support and tutoring for its beneficiaries is increasingly evident. And it is a great evolution of e-learning that explains the success of the great projects launched in the field of e-learning. On the other hand, digital training has continued to be renewed in terms of new uses in recent years, whether interactive videos, immersive learning or even blended, which is currently working very well. Phygital learning is also a new trend that is developing. Unlike blended learning, phygital (a contraction between physical and digital) is a combination of using digital elements in a physical environment.
The training alternates training sequences in traditional face-to-face mode and various educational activities in digital format (simulation, serious game, augmented reality, etc.). But not only. “Telling stories, learning stories…, companies are also eager for new concepts,” continues Ms. Benboujida.
Don't settle for animated content
Faced with these well-stocked catalogs of training providers, companies have many options to choose from. On the front line, personal development courses or soft skills training are obviously the most popular, as well as vocational training. “There are a plethora of topics that obviously require digital education. Today, for example, we offer specific modules on complaints for banks,” says Oussama Esmili, general director of ideo Factory, a firm specialized in e-learning.
Remote management and change support, sales and negotiation, remote project management, labor code and CNSS, etc. They are also among the most popular topics right now. Thanks to its adaptability, its real relevance to business issues and, in some cases, to obtaining a certification that validates skills, online training is especially attractive. This is even more true when e-learning training is accompanied by tutoring.
“Digital is a real ocean and by reducing digital training to the only educational resource that is an animated capsule, we can miss the point, because the main thing is to make students want to enter a platform, belong to an exchange community to improve develop their skills,” explains Ms. Benboujida. Because what is ultimately requested is support for digital acculturation through training but also through individual mentoring and digital coaching. New expectations that attest to the transformation underway.