The company plans to introduce the first battery electric vehicle designed and manufactured in Africa in 2027.
Moroccan-British technology company Atlas E-Mobility Group announced on Thursday its plans to launch the first battery electric vehicle (BEV) designed and manufactured in Africa, with the aim of transforming the future of affordable zero-emission mobility.
Headquartered in London, the company aims to establish state-of-the-art manufacturing and development facilities in Morocco, recognized as “one of the world's fastest growing automotive hubs,” according to a press release.
The company, created in 2021, aims to leverage a distinctive combination of British automotive industrialization expertise, disruptive Moroccan technology and proven manufacturing capability.
Leveraging these strengths, Atlas aims to create a “superiorly engineered, affordable all-electric vehicle inspired by Moroccan design and identity.” The company plans to start production in 2026, initially targeting customers in the Europe, Middle East and Africa (EMEA) markets.
Atlas co-founder and CEO Mohammed Yehya El Bakkali expressed his company's belief that Africa "is being ignored by companies" in the electric vehicle transition. He argued that “no one should underestimate the continent's determination to move forward or doubt its ability to produce world-leading zero-carbon technology solutions.”
Furthermore, he highlighted the crucial role that Africa can play in the transportation industry to limit the global temperature rise to below two degrees Celsius.
According to El Bakkali, Atlas was created to take advantage of Morocco's entrepreneurial spirit, innovative technology and long-standing reputation in the automotive manufacturing sector.
He stressed that his company will create a vehicle that "brings economic, environmental and social value to Africa and beyond, while meeting global customers' expectations for quality, design and features."
For his part, co-founder and Chief Technology Officer, Mohammed Hicham Senhaji Hannoun, recognized the magnitude and complexity of Africa's transition away from fossil fuel-dependent mobility. “It will not be enough to create a fully electric vehicle,” he said.
In this sense, Hannoun stressed that Atlas aspires to be part of a global solution that brings sustainable economic and environmental benefits to Africa and other regions.
"Together with our global partners, we will develop a strategic roadmap to create a wide range of advanced range-enhancing technologies, batteries and charging infrastructure that make zero-emission mobility a viable proposition for all," he stressed.
Created in 2021, Atlas said it will introduce the first electric vehicle designed and manufactured in Africa to global markets in 2027.