Luxury tourism, creative and cultural industries, and Morocco's attractiveness are the topics of this new episode of Business Africa.

The luxury tourism industry has not yet reached its full potential in Africa. Based on market studies in the luxury travel sector, Deloitte forecasts a compound annual growth rate of 7.6% until 2030, globally.

According to figures from the World Tourism Organization, international arrivals in Africa in 2023 reached 96% of pre-pandemic levels.

A performance that placed the continent above the global average, which stands at 88%.

Luxury tourism has also regained its strong pre-Covid results and continues to expand.

In Southern Africa, the sector is expected to even surpass its 2019 results by the end of this year, according to the travel agency Go Vacation Africa.

Mauritius and Morocco are other key players in the sector in Africa.

Benin is looking to position itself in this niche. Juliette Peron, General Manager of the Sofitel Cotonou Marina, will tell us about the agreement signed between the establishment and the government agency Benin Tourism.

For more than a decade, Morocco has maintained its position among the most attractive African countries for foreign investors. As a result, Rabat has been the target of several charm offensives. The most recent one was led by French President Emmanuel Macron.

Article source:africanews