Casablanca hosts the 5th edition of Africa Place Marketing, organized by Casablanca Events and Animation, on November 20th and 21st, 2024, at the Hyatt Regency. This symposium highlights the role of major events as drivers of transformation and attractiveness for African territories. The event will feature several key moments, including panels, MasterClasses, and awards for best practices in territorial marketing.

Africa Place Marketing strengthens its position as a key platform for territorial development stakeholders in Africa. This edition highlights the role of major events in attracting and transforming territories, with a focus on inclusion and sustainability.

Researchers, policymakers, and professionals will come together to explore how major events can drive territorial development in Africa. In fact, large-scale events such as the Olympic Games, the World Cup, or international festivals can generate economic impact, create jobs, and enhance the brand image of territories.

Participants will attend panels on topics related to the impact of major events on territorial attractiveness, tourism development, and economic growth. Discussions will address their role as drivers of attraction, innovation engines, and springboards for startups, while also highlighting planning for a sustainable legacy and citizen participation.

The event will feature several key moments, including a Think Tank on major events as catalysts for development, with a focus on Morocco's opportunities to enhance its attractiveness through international sporting events. Certified MasterClasses will deepen territorial marketing skills. The tourism morning will include the African Tourism Forum, and the Africa Place Marketing Awards will recognize best practices. The competition will foster innovation, while the expo village will showcase African territorial identities.

Source of the article: lematin